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Sharp thinking on RevOps, GTM systems, CRM strategy and revenue growth, from the Conversion Architects team.
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Your Clay Bill Isn't a Pricing Problem. It's an Architecture Problem.
Clay isn't expensive. Enriching without an architecture is. Here's the dedupe, waterfall ordering, tiered enrichment, and verified-email gates that cut credit spend without losing coverage.
Oriol SerraJul 30, 2026
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CRM & RevOps
Round-Robin Is Not a Lead Routing Strategy. It's a Random Number Generator.
Oriol Serra8 min read
Sales Infrastructure
More LinkedIn Accounts Is Not an Outbound Strategy
Oriol Serra7 min read
GTM Strategy
Why Your GTM Infrastructure is the Real Reason You're Stuck at $2M ARR
Oriol Serra9 min read
CRM & RevOps
CRM hygiene is a revenue problem
Oriol Serra7 min read
Outbound
The Anatomy of an Outbound Sequence That Actually Books Meetings
Oriol Serra8 min read
