Data Foundation
Deduped records, stable identifiers, and the rules that stop the next import breaking them.
We install Clay as the system your revenue runs on.
Clay implementation for B2B teams that bought the tool and ended up with a stack of tables. Forty tables, three of them running, and nobody can say which data reaches the CRM.
Fix your Clay setup
Clay Artisan Solutions Partner
40+
Clay builds shipped
20K
Records orchestrated monthly
3 weeks
To first workflow live
10h
Saved weekly
Certified Solutions Provider
Clay doesn’t scale without structure.
For teams buying Clay
Paying for a tool nobody has scoped?
- · Get the plan and credits sized before you sign
- · Know what it replaces in your stack before you buy it
For teams already on Clay
Burning credits with nothing reaching the CRM?
- · Audit what’s running, archive what isn’t
- · One path in, one path out, with rules your team can read
Clay sits at the centre, not on the side
HubSpot, Salesforce, your warehouse, your product data, your sequencer. We wire Clay as the layer everything passes through, so enrichment, routing and signals all run off the same records instead of four copies of them.
Scope my Clay build, 30 minWhere Clay workspaces break, and what it takes to fix it
Every table you add without a rulebook is a future data conflict. Most teams add another table. The fix is structural.
LAYERTHE SYMPTOMTHE STRUCTURAL FIX
SourcesSame account enriched four timesOne intake table, deduped on stable identifiers
EnrichmentCredits spent on data you ownCost-ordered waterfalls with fallbacks and validation
CRM syncFields overwritten by the last runExplicit create versus update rules, one way in
SignalsAlerts nobody acts onScoring, ownership and context attached to the record
ReportingAttribution that changes every monthTouch snapshots captured at each conversion
ScaleTables hitting Clay’s storage ceilingSupabase or your warehouse underneath, Clay stays the orchestrator
Clay, installed as infrastructure.
Four teams that already owned Clay. See what changed when the data underneath it was designed.
01
When the workflow outgrew the tool, we built underneath it.
02
From unreliable data to decisions the team can trust.
03
A recruitment engine built for modern GTM.
04
Turning scattered research into a repeatable system.
The Clay modules we install
Each one fixes a specific layer of the system. Most clients start with the foundation and add the rest once the data holds.
Enrichment Waterfalls
Providers ordered by cost, fallbacks where they fail, validation before anything is written.
CRM Sync Layer
One path into HubSpot or Salesforce, with clear rules for what gets created and what gets updated.
Signal Engine
Job changes, hiring, funding, site visits and engagement, scored and routed to the owner who can act on it.
Attribution Snapshots
Touch data frozen at trial, at meeting booked and at closed won, so the report still holds six months later.
Beyond Clay
When a table outgrows Clay’s storage, the data moves to Supabase or your warehouse and Clay stays the orchestration layer.
15+ more modules depending on what your system needs.
Not sure which ones you need? We scope it in 30 minutes.
We build the systems, and we run the room Clay points people to
We host Clay Club Barcelona, elected the best Clay Club in the world, and Clay has featured our work twice, once for systems and workflow engineering, once for community and events. We were invited guests at Sculpt in San Francisco.
The practical value for your project is access. When a build hits something undocumented, the answer comes from Clay’s team.
See upcoming eventsPartner Certifications & Accreditations
Oriol Serra, Founder
Every Clay workspace I open looks the same.
Forty tables, three of them running, and a team that stopped trusting the output months ago. The tool is fine. What’s missing underneath is a data model, so every new table is built on top of records that were never cleaned. We fix the foundation first, then install the workflows on top of it. It takes longer to see the first campaign and it holds for years instead of weeks. We build the foundation once. Your team owns it after.
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Frequently Asked Questions
Do we have to buy Clay through you?
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You can. As a Clay Artisan Solutions Partner we size the plan and the credits with Clay directly, so you are not guessing between tiers or paying for enrichment you will not use. The workspace stays yours.
We already have Clay. Do you start from scratch?
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Rarely. The audit tells us what to keep. Most workspaces have two or three tables worth building around and a long list worth archiving.
Do you run our campaigns?
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We build the system and train your team to run it. If you also want execution, that sits in the fractional retainer.
How much does it cost?
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Clay builds run in the same range as our other projects, between $6K and $36K for the initial build, plus the cost of the tools. We scope each engagement on what the system needs.
How long before something works?
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First workflow in production inside three weeks on most builds. The full layer takes longer, because cleaning the records sets the pace and that part decides whether the rest holds.
What if Clay is the wrong tool for this?
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We say so in the audit, and we have.
Bring us the workspace and the CRM
Thirty minutes, screen shared. You leave with a read on what is worth fixing first, whether or not you work with us.
