NEW TOOLS WORK

For CROs

Investing in growth without really knowing what’s working?

You scaled fast. Now your CRM, attribution and reporting need to catch up.

Make revenue visible →

Sounds familiar?

You’re spending money and can’t see what’s working.

Multi-touch attribution across channels so you know which bets pay off, not last month, today.

You’re checking the numbers by hand.

Automated reporting that pulls live CRM data into dashboards your leadership team actually opens.

You don’t trust the automated stuff.

We audit every workflow before it goes live. If it breaks, we fix it. You never get a Slack message that says check the spreadsheet.

Every tool has its own truth.

One data model across your CRM, marketing automation and BI layer. Same definitions, same numbers, one source.

What changes

These are outcomes, and each one is a system your team keeps. We build the foundation once; you own it after handover.

Fix your revenue system →

Your CRM, cleaned up

Lifecycle stages, deal properties and ownership rules rebuilt around how your team actually sells.

Attribution you can trust

Channel-level and campaign-level attribution connected to revenue, not just MQLs.

Reporting leadership can act on

Executive dashboards that answer the questions your board asks, updated in real time.

The right stack, properly connected

HubSpot, Salesforce, Clay, Notion - whatever you run, wired together so data flows without manual steps.

Ilija Stojkovski

Ilija Stojkovski, CRO, HeyReach

“You have the expertise. You’re very concise. You know how and why you’re doing things, and it makes our lives much easier.”

We build on the stack you already own

HubSpot, Salesforce, Clay, n8n, your warehouse, your product data. We don’t migrate you to our favorite tools. We wire what you have and fill the gaps.

Scope my system, 30 min
Orbit diagram: Clay, Apollo, ZoomInfo, Claude and Notion feeding enrichment steps for email, mobile, company, profile, verify and hiring data

Frequently Asked Questions

What does the diagnostic actually cover?

30 minutes, 5 areas:

  • Revenue architecture. Who owns RevOps, whether GTM roles are defined, whether your systems are centralised or scattered.
  • CRM and data integrity. Duplicates, stage accuracy, attribution gaps, whether your reporting can be trusted.
  • Pipeline health. Conversion by stage, velocity, stalled deals, close rate patterns.
  • Execution gaps. Where the marketing to sales handoff breaks, whether qualification is consistent, whether follow-up is systemised.
  • Scalability readiness. Whether processes are documented and automated, or whether the team is improvising.

You leave with where revenue is leaking, what to fix first, and in what order. That’s yours whether you work with us or not.

How long until I see results in my dashboards?

Visibility comes first. Dashboards are typically live and validated in weeks 3 to 4 of the build, running on your real data, not a demo set.

Movement is a different question. Operational metrics move first: response times, stalled deals, data coverage, rep activity, pipeline hygiene. Those shift within weeks because they’re direct outputs of the system we install.

Revenue metrics follow, and they follow at the speed of your sales cycle. If your cycle is 6 months, nobody can show you a revenue trend in 30 days. Anyone who says otherwise is selling you something. What we commit to is that you’ll be able to see exactly where you stand, from week 4, instead of guessing.

Do you replace our existing tools or work with them?

We work with them. The problem is almost never the tools. It’s the gaps between them that nobody owns.

We start by auditing what you already pay for and what it’s actually doing. Most teams find they’re paying twice for the same job. We’ll tell you what to cut. We only recommend a new tool when there’s no way to do the work with what you have, and you see the cost before you commit to anything. Licences stay in your name. Everything we build, you own, documented, after we leave.

Ready to see what is broken?

Book a 30-minute diagnostic. We will map your revenue stack and show you where the gaps are.

Request a Call
A Conversion Architects session at Tech Barcelona