We build the systems that make growth work.

DATA PROCESS GROWTH ?

RevOps and GTM systems for B2B teams that scaled faster than their infrastructure. You closed the quarter. You can't explain how. The CRM holds the data and none of the answers.

Fix your revenue system →
Clay Official Partner
+$9.8M revenue traced
+82% pipeline visibility
+30% faster deal cycle
10h saved weekly

Certified Solutions Provider

Device Solutions Elesa+Ganter heyreach Nextail PHI Tech Barcelona TurnKey Lender Finley

Growth doesn’t scale without structure.

We build on the stack you already own

HubSpot, Salesforce, Clay, n8n, your warehouse, your product data. We don’t migrate you to our favorite tools. We wire yours together.

Scope my system, 30 min
Orbit diagram: Clay, Apollo, ZoomInfo, Cursor and Claude feeding enrichment steps for email, mobile, company, profile, verify and hiring data

Where revenue leaks, and what it takes to fix it

Every handoff in your funnel is a failure point. Most teams patch the symptom. The fix is structural.

FUNNEL STAGETHE SYMPTOMTHE STRUCTURAL FIX
LeadWrong leads inClean records, right owners, working stages
MQLNo scoring modelICP definition, enrichment, routing
SQLHandoff breaks downStage ownership with real exit criteria
DealNo close criteriaDeal hygiene and pipeline standards
CustomerNo visibility after closeAttribution, pipeline health, expansion

Revenue operations, rebuilt around the truth.

Four teams. Four broken growth systems. See how sharper data, connected tools and focused execution changed what happened next.

01PIPELINE GENERATION Kareem Mostafa, Chopcast founder and CEO, on video

Kareem MostafaChopcast’s founder & CEO

From empty calendars to $70K in pipeline.

Chopcast, after a few years in business, faced stagnating sales growth despite an initial surge. They knew how to close the sales, but getting those conversations was a challenge. With empty calendars, worries started bubbling up... We built them a complete GTM sales flow to add $70,000 in pipeline value in less than a month

A complete GTM sales flow built to generate qualified demand in under a month.

VIEW FULL CASE STUDY
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02OUTBOUND SYSTEM

A recruitment engine built for modern GTM.

03LEAD OPERATIONS

Turning scattered research into a repeatable system.

04CRM TRANSFORMATION

From unreliable data to decisions the team can trust.

05DATA ANALYTICS

Transforming raw data into actionable insights.

06CUSTOMER JOURNEY

Mapping the path from awareness to loyalty.

07MARKETING AUTOMATION

Streamlining campaigns for maximum efficiency.

08SALES ENABLEMENT

Equipping teams with tools to close deals faster.

Recent events

Claysino: Clay Club Barcelona

July 9, 2026

Fàbrica Moritz, Barcelona

Tech Innovations: Future of AI

May 15, 2026

City, Country

Technology Day in Barcelona

Dec 9, 2025

City, Country

Partner Certifications & Accreditations

Our Team

Oriol Serra

Oriol Serra

Founder & CEO

Pedro Rubianes

Pedro Rubianes

Head of Partnerships

Francesca Terziani

Francesca Terziani

RevOps & GTM Engineer

Ajayi Joel

Ajayi Joel

RevOps & GTM Engineer

Nacho Nicolau

Nacho Nicolau

Project Manager

The modules we install

Each one fixes a specific part of your revenue system. Most clients start with one or two and add more later.

15+ more modules depending on what your system needs.

Not sure which ones you need? We scope it in 30 minutes.

Request a call

01

CRM Spine System

A CRM your team can trust: clean data, working stages, and validation rules that keep it that way.

02

Lead Enrichment & Routing Engine

Your reps wake up to scored, ICP-matched leads. The system pulls and sorts them overnight.

03

Lifecycle & Expansion Logic

Renewal risk and expansion signals tracked automatically, so your team acts before accounts go cold.

04

Revenue Dashboards

Pipeline, attribution and rep activity in one live view your exec team actually opens.

05

Fractional RevOps & GTM Engineer

A senior operator embedded in your stack, month to month. The output of a full-time RevOps hire without the headcount.

Oriol Serra, Founder

I started CA because I kept seeing the same pattern.

B2B teams already producing revenue, with infrastructure underneath held together by manual work. Founders pulled into CRM fixes. Reps in tools that don’t talk to each other. Pipeline reports nobody trusted.The cause was structural. The system underneath these teams was never designed. It was assembled by whoever was around, with whatever tool was on sale that quarter. Fixing it means designing the foundation properly: data architecture, integrations, lifecycle stages, governance, documentation. Then installing the modules on top. We build the foundation once. Your team owns it after.

Request a call →
Oriol Serra

Frequently Asked Questions

Will I need to hire new reps?

Usually the opposite. In most teams we audit, half the rep’s day goes to research, list building, data entry and reporting. That’s not a capacity problem, it’s a system problem, and hiring into it just multiplies the cost. We give you back the selling hours you already pay for. Hire when your reps are maxed out on conversations, not on admin.

How much does it cost?

Most projects run between $6K and $36K for the initial build, plus the cost of any tools we install. We don’t sell one-size-fits-all packages. We scope each engagement based on what your system needs.

Who do you work with?

B2B companies doing at least $1M in ARR with a revenue team already in place, mostly SaaS and services. We don’t start from zero and we don’t run campaigns. We work with teams that are already selling and want to remove friction from what works.

What exactly do you do for me?

We find where revenue leaks across your funnel, then install the parts of the system that are missing: a CRM your team can trust, enrichment and routing so reps get scored leads, lifecycle and expansion logic, and dashboards built on live data. You get the build, the documentation and the training. We build the foundation once. You own it after.

A CRM you can trust. Tools that actually connect. Attribution that finally tells you where revenue moves and where it leaks.

Request a meeting →